Exploring the Need for Change

I recently had the opportunity to attend a public meeting for a new business space to be built in a pseudo-rural area very close to an urban space. There were two distinct sides of the room, strangely enough – the right side supporting the space and the left one opposing it. What struck me...

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Integrate Your Core Values Into Your Brand

At the foundation of every soulcial entrepreneur is the reason why you do what you do. You know what it is. Your team knows what it is (or at least they should). Your audience, however, doesn't really know why you do what you...at least not until after they've spent time getting to know you....

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