Filtering or Faking: One in the Same? 3 Questions to Ask Before You Filter

Photographers and graphics designers have long since been applying filters to enhance specific elements of their photos. We accept and appreciate these enhancements as art and enjoy the varying perspectives of nature and humanity that these artistic portrayals provide. When similar filters became...

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Setting SMART Goals

Once you have invested the time in dreaming big and setting overall goals to achieve business growth, now it's time to break things down into smaller pieces. Specifically we want to explore how you can set goals that will help you use online marketing strategies in order to reach your growth...

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Dreaming Bigger for Business Growth

There's a lot of hoopla out there on the Internet about how SMART goals are a hogwash, a thing of the past, way overrated.

From our perspective, that simply isn't so. Setting SMART goals can be an important tool as you strive for business growth in your organization. However, SMART goals are not...

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Defining the Boundaries of Ethical Marketing

What is Ethical Marketing?

Obviously this is something that must be defined by each independent organization. It would stand to reason that organizations that are committed to doing ethical business would extend that commitment to their marketing initiatives. Unfortunately, from where...

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Exploring the Need for Change

I recently had the opportunity to attend a public meeting for a new business space to be built in a pseudo-rural area very close to an urban space. There were two distinct sides of the room, strangely enough – the right side supporting the space and the left one opposing it. What struck me...

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Starting Your I Can Journey

From the time we are young children we are exposed to the idea that if we think we can do something, if we believe in ourselves, then we can do it.

Take The Little Engine That Could as an example. The little engine thinks he can pull the big train over the hill, he can and he does. He...

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Inspiring Entrepreneurial Quotes

Recently I had the opportunity to attend the inaugural Entrepreneurial Development Conference and Expo (EDCE) in Halifax, Nova Scotia.

It was an action packed day-and-a-half of networking, idea sharing, and learning with more than 30 speakers and presenters, a hall full of exhibitors, and...

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Greatest Quality of Leadership

The title may imply that there is one overarching great quality of being a successful leader. In fact there are many qualities that enable one to garner respect as a leader:

  • honesty
  • integrity
  • wisdom
  • passion
  • empathy

That's just a starting place. However, to me there is one quality of being a...

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The Origin of Soulcial Communication

As goofy as it may seem to some, the infusion of soul into communication is nothing short of magic. Why? Because your soul is the essence of who you are - as an individual, a business, a society. To have soul-less conversations is meaningless, and yet I'd venture to say that most conversations...

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