If you don’t like something, should you say it or not?

Should you announce it to the world on social media or keep it to yourself? Can it really do good on social media by sharing content about something you’ve come to recognize as bad?

Here’s the thing….

If you have a...

Originally published on the Work Better Not Harder Blog

Every business of every size needs a platform that gives it a voice.

Social media is just that. It gives every organization, large and small, a voice to share its information, inspiration, products, and services with the world.

However, if...

Recently I found myself on the “consumer” end of using Twitter to solve some customer service issues.

The story begins five months ago with new hardwood floor being installed into our home by a large home store that’s an international chain. The floors are oak and gorgeous, and...

Crafting the right content that will resonate with your audience is absolutely crucial to your social media communication.

There is no right or wrong content; there is only content that is right or wrong for your audience. This may take some time to determine, and the only way to figure it...

In order to attract your tribe to you, consistent content marketing is a must.

Blogging is a very important part of that overall content marketing strategy, as it provides the opportunity to demonstrate your expertise while also sharing information that is truly helpful to the...

When it comes to developing partnerships and maximizing partner relations for business growth (and to strengthening the entrepreneurial landscape overall), there are a number of online strategies that can support that process. In fact, neglecting these strategies often results in missed...

Whether you're creating an original video for business or compiling multi-media projects in the classroom, audio is an important element in every presentation.

Audio sets the tone and helps convey emotion. Music and/or sound effects can make the difference between a presentation that WOWs or one...

Screencast-O-Matic is one of my very favorite tools for creating video tutorials. Whether you need tutorials for business or for your classroom, this is an extremely powerful tool.

It is free and easy to use, and you do not need any extra equipment to be installed on your computer, as long as you...

Originally published in Funnel Magazine.

Given the nature of online communication today, social media can be one of the most powerful business development tools available. It can also be the biggest waste of time. Approaching social media without a plan is like throwing darts blind-folded. You...

Originally published in Funnel Magazine.

You are a genius at what you do, and the essence of your genius makes you unique.

The products or services you provide transform the lives of those you serve. That transformational process you enable your tribe to experience is unique to the work that you...