The Truth about Icons

When you hear the word icon, what do you think of? 

What about Marilyn Monroe? She's a symbol of perceived perfection and what so many others strive to be.

The thing about icons is...they aren't real. They are mere reflections of reality, like Stepford Wives. 

...

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Using Social Media for Customer Service

Recently I found myself on the “consumer” end of using Twitter to solve some customer service issues.

The story begins five months ago with new hardwood floor being installed into our home by a large home store that’s an international chain. The floors are oak and gorgeous, and...

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Tips for Effective Content Marketing on Social Media

Crafting the right content that will resonate with your audience is absolutely crucial to your social media communication.

There is no right or wrong content; there is only content that is right or wrong for your audience. This may take some time to determine, and the only way to figure it...

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Attract Your Tribe by Blogging

In order to attract your tribe to you, consistent content marketing is a must.

Blogging is a very important part of that overall content marketing strategy, as it provides the opportunity to demonstrate your expertise while also sharing information that is truly helpful to the...

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Build Partnerships Online

When it comes to developing partnerships and maximizing partner relations for business growth (and to strengthening the entrepreneurial landscape overall), there are a number of online strategies that can support that process. In fact, neglecting these strategies often results in missed...

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Going Beyond a Window on International Women's Day

After a week away from home and my family, today, which is International Women's Day 2018, has been a day of reflection.

I woke up and got to kiss and hug my daughter before she went to school, a gift I don't ever want to take for granted.

Last night before she went to bed, she texted me these...

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Where to Find Royalty-Free Creative Common Audio

Whether you're creating an original video for business or compiling multi-media projects in the classroom, audio is an important element in every presentation.

Audio sets the tone and helps convey emotion. Music and/or sound effects can make the difference between a presentation that WOWs or one...

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How to Make Video Tutorials with Screencast-O-Matic

Screencast-O-Matic is one of my very favorite tools for creating video tutorials. Whether you need tutorials for business or for your classroom, this is an extremely powerful tool.

It is free and easy to use, and you do not need any extra equipment to be installed on your computer, as long as you...

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Discover the Meaning Behind Your Message

Well, the cat's out of the bag.

Recently I was interviewed by Shadeed Eleazer as part of his Conversational Currency series. In this interview, I actually did something I have NEVER done before on public video...

I shared my 3-step approach to developing a social media strategy.

There are 3...

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Stop We-We-ing on Yourself

I’m going to let you in on a little-known secret…it’s extremely common for entrepreneurs to We-We on themselves. On a regular basis.

Have you ever caught yourself in the act?

I have. In fact, after I started my business I spent years We-We-ing all over myself. I know...

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