Stop We-We-ing on Yourself

I’m going to let you in on a little-known secret…it’s extremely common for entrepreneurs to We-We on themselves. On a regular basis.

Have you ever caught yourself in the act?

I have. In fact, after I started my business I spent years We-We-ing all over myself. I know you’re asking what in the world We-We-ing is, and I’ll tell you. We-We-ing all over yourself is the act of sacrificing your identify and role as the business owner you are in order to prioritize everyone else.

Let me explain how I’ve done this to myself, and maybe you can relate.

Since year one of my business I’ve had individuals working with me to support business growth. These were first freelancers then employees and more freelancers as we grew. I can’t remember a time when I haven’t used the word “we” to describe “our” goals for the business, “our” success, “our” growth. I was always trying to make my dream everyone’s dream, as if my including them as “we” would somehow make the business more successful because they would be as invested as I am in its success.

Underneath the surface, it was as if I believed that I couldn’t be successful if it was MY business alone, that I needed to be a team of WE in order to garner respect from the clients I wanted to serve.

Subconsciously what I was doing was telling myself that I wasn’t enough.

To clarify, there’s a difference between building an eager, driven and loyal team of employees and freelancers and We-We-ing on yourself. The We-We-ing only comes when you forget that this is YOUR dream and you start sacrificing your own vision to support everyone else around you, whether for your team or your clients.

Here’s the thing…your business is YOUR dream.

It grows from YOUR passion. While others may believe in your dream and share your passion, it is still YOUR dream. Your business requires YOU to drive the dream. When you surrender your power to WE, who’s driving the dream?

I can tell you first-hand that reclaiming MY dream as my own and stepping back into the driver’s seat has been one of the most powerful and rewarding actions I’ve taken to move forward both personally and professionally.

If this resonates with you, then I encourage you to take steps to Stop We-We-ing on yourself, too.