Soulcial Communication



As goofy as it may seem to some, the infusion of soul into communication is nothing short of magic. Why? Because your soul is the essence of who you are - as an individual, a business, a society. To have soul-less conversations is meaningless, and yet I'd venture to say that most conversations that businesses have on a day to day basis is just that - lacking soul.


On the other hand, the conversations that soulcial communication produces are deep, real and meaningful....and they can have a powerful impact on your bottom line.


Why? Because when you connect with your audience in this soulcial way, you are reaching them at a deeper level. They gain a more authentic understanding of who you truly are and how you can help them.


At my company we use this process of soulcial communication in everything we do. The work we do in the field of marketing and communications isn't "work" but rather an extension of who we are and who you are.


Effective soucial communication isn't about techniques, technologies or strategies. It's about sharing your core values with your audience. It's about telling your impact story...the real one.


I built my company on the foundation that business is part of life, completely intertwined with all that we are. That means that the bodies, minds, spirits of everyone on the team impacts who we are as an organization. This is our core; this is how we communicate for ourselves and on behalf of our clients.


However, there was a time when we lost our way.


As we grew and had a larger marketing team, we became so focused on the techniques, the strategy and the production of results…that we lost sight of what was most important. For lack of a better explanation, we lost our soul, at least the soulful part of our communication.

The hardest part was that I allowed it to happen, and because of that our business suffered. We became stagnant, and as I look back now, I completely understand why.


After all...how can business grow without its soul?


At first I didn’t realize fully what was happening. I recognized a problem and fixed it the only way I knew would work – I got back to basics and re-integrated myself into all of our work processes. The results were very powerful. My soul was in it, and it showed.


However I couldn’t keep doing all that and run the rest of my business too. So, why if I could do it, couldn’t my team do the same?


Then one day it hit me.


It dawned on me that there was a very key difference between my approach to our work and the approach of my team. Mine had soul. My soul and the souls of our clients, all connected and part of each other. However, I hadn’t taught my team how to put the soul in their work, too. They had the talent and the skills. They knew the techniques and the strategies. None of that was enough. Their souls weren’t in it, and they didn’t know how to put their souls in it. They didn’t know and I hadn’t taught them.


OUCH! Now THAT was a huge awakening.


Once I realized the problem, I also knew the solution…The solution is what I now call Soulcial Communication. I needed first to hire a team that was in alignment with my goals and visions for the company and who shared my core values. Then I needed to share my soulcial communication process with them and establish it as the foundation of our business growth.


So I did. I let go those who were no longer in alignment with where we need to go, and I started building a new team who would help me put the soul into everything we were doing. Wow, what a difference it has made.


When you put your core values front and center in your business and focus on being authentic and baring your soul to your audience, you'll find that the magic will start to happen in your business, too. 


Jump on board the soulcial train. You won't be sorry you did.

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© 2020 Frances Leary