Understanding Your Metrics

Originally published in Funnel Magazine

Not everyone has a passion for numbers. However, when it comes to driving business growth online, understanding metrics can make or break the growth process. Why? Because metrics aren’t just numbers. They provide insights into the transformational...

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10 Ways to Generate Content for Your Blog

What to write, what to write, what to write. Think, think, think. Nothing, nothing, nothing.

We’ve all been there. Complete brain freeze.

The only problem? You need, need, need to get this blog article out STAT. You’ve already pushed it to the last minute, and you’re down to the...

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Great Resources for Free Images

Sourcing images in the Internet can pose a challenge for those actually attempting to stay within legal and moral boundaries.

Anyone can find every image they could imagine simply by conducting a Google search for whatever it is they seek. However (and pay attention now)...in most cases it is...

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There's Power in Knowing Your Numbers

Are you a numbers person?

I’ll admit it that I’m not. At all. That gets reinforced these days as my 6th grader comes home asking for help with her math homework, and I’m always grateful when her dad can step in.

This hilarious video from The Holderness Family depicts pretty...

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Elements of Powerful Business Storytelling

Business storytelling? Is that really a thing?

Absolutely! In fact, the power of storytelling is palpable. It can make a difference between really standing out and simply fading away into the crowd of competition. Why?

Because no other business has your story.

Business...

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A Trick for Managing Your Social Media Time

Here’s a little trick I learned early on in my days of using social media for business growth…

Set a Timer!

I’m serious. It sounds silly, but it really can be a huge help.

Haven’t you ever opened up Facebook or Instagram to post something for your business and then...

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Understanding the Power of Story

Storytelling is one of the most powerful and yet overlooked ways to engage your audience in a meaningful way, both online and in offline traditional marketing.

As part of your content marketing strategy, it is a tool that will set you apart because here's the truth:

No other...

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Filtering or Faking: One in the Same? 3 Questions to Ask Before You Filter

Photographers and graphics designers have long since been applying filters to enhance specific elements of their photos. We accept and appreciate these enhancements as art and enjoy the varying perspectives of nature and humanity that these artistic portrayals provide. When similar filters became...

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Setting SMART Goals

Once you have invested the time in dreaming big and setting overall goals to achieve business growth, now it's time to break things down into smaller pieces. Specifically we want to explore how you can set goals that will help you use online marketing strategies in order to reach your growth...

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Defining the Boundaries of Ethical Marketing

What is Ethical Marketing?

Obviously this is something that must be defined by each independent organization. It would stand to reason that organizations that are committed to doing ethical business would extend that commitment to their marketing initiatives. Unfortunately, from where...

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