Using Social Media for Customer Service

Recently I found myself on the “consumer” end of using Twitter to solve some customer service issues.

The story begins five months ago with new hardwood floor being installed into our home by a large home store that’s an international chain. The floors are oak and gorgeous, and...

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Tips for Effective Content Marketing on Social Media

Crafting the right content that will resonate with your audience is absolutely crucial to your social media communication.

There is no right or wrong content; there is only content that is right or wrong for your audience. This may take some time to determine, and the only way to figure it...

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Attract Your Tribe by Blogging

In order to attract your tribe to you, consistent content marketing is a must.

Blogging is a very important part of that overall content marketing strategy, as it provides the opportunity to demonstrate your expertise while also sharing information that is truly helpful to the...

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Build Partnerships Online

When it comes to developing partnerships and maximizing partner relations for business growth (and to strengthening the entrepreneurial landscape overall), there are a number of online strategies that can support that process. In fact, neglecting these strategies often results in missed...

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Where to Find Royalty-Free Creative Common Audio

Whether you're creating an original video for business or compiling multi-media projects in the classroom, audio is an important element in every presentation.

Audio sets the tone and helps convey emotion. Music and/or sound effects can make the difference between a presentation that WOWs or one...

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How to Make Video Tutorials with Screencast-O-Matic

Screencast-O-Matic is one of my very favorite tools for creating video tutorials. Whether you need tutorials for business or for your classroom, this is an extremely powerful tool.

It is free and easy to use, and you do not need any extra equipment to be installed on your computer, as long as you...

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Simplify Your Social Media Strategy in 3 Steps

Originally published in Funnel Magazine.

Given the nature of online communication today, social media can be one of the most powerful business development tools available. It can also be the biggest waste of time. Approaching social media without a plan is like throwing darts blind-folded. You...

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Communicating Your Genius through Social Media

Originally published in Funnel Magazine.

You are a genius at what you do, and the essence of your genius makes you unique.

The products or services you provide transform the lives of those you serve. That transformational process you enable your tribe to experience is unique to the work that you...

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Understanding Your Metrics

Originally published in Funnel Magazine

Not everyone has a passion for numbers. However, when it comes to driving business growth online, understanding metrics can make or break the growth process. Why? Because metrics aren’t just numbers. They provide insights into the transformational...

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10 Ways to Generate Content for Your Blog

What to write, what to write, what to write. Think, think, think. Nothing, nothing, nothing.

We’ve all been there. Complete brain freeze.

The only problem? You need, need, need to get this blog article out STAT. You’ve already pushed it to the last minute, and you’re down to the...

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