Defining the Boundaries of Ethical Marketing

What is Ethical Marketing?

Obviously this is something that must be defined by each independent organization. It would stand to reason that organizations that are committed to doing ethical business would extend that commitment to their marketing initiatives. Unfortunately, from where...

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Exploring the Need for Change

I recently had the opportunity to attend a public meeting for a new business space to be built in a pseudo-rural area very close to an urban space. There were two distinct sides of the room, strangely enough – the right side supporting the space and the left one opposing it. What struck me...

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Integrate Your Core Values Into Your Brand

At the foundation of every soulcial entrepreneur is the reason why you do what you do. You know what it is. Your team knows what it is (or at least they should). Your audience, however, doesn't really know why you do what you...at least not until after they've spent time getting to know you....

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Soulcial Media as a Force for Good

The commitment we make as soulcial entrepreneurs goes beyond that of business growth and extends to benefiting the people and the planet. We take this commitment seriously, and if you're here reading this post that means you do, too.

With soulcial entrepreneurship...

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Starting Your I Can Journey

From the time we are young children we are exposed to the idea that if we think we can do something, if we believe in ourselves, then we can do it.

Take The Little Engine That Could as an example. The little engine thinks he can pull the big train over the hill, he can and he does. He...

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Inspiring Entrepreneurial Quotes

Recently I had the opportunity to attend the inaugural Entrepreneurial Development Conference and Expo (EDCE) in Halifax, Nova Scotia.

It was an action packed day-and-a-half of networking, idea sharing, and learning with more than 30 speakers and presenters, a hall full of exhibitors, and...

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Greatest Quality of Leadership

The title may imply that there is one overarching great quality of being a successful leader. In fact there are many qualities that enable one to garner respect as a leader:

  • honesty
  • integrity
  • wisdom
  • passion
  • empathy

That's just a starting place. However, to me there is one quality of being a...

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Soulcial Thankfulness

Did you see the purple "Thankful" flower that  Facebook introduced in honor of Mother's Day? It was a lovely surprise that we were happy to use on many posts during the days it was available.

What a treat (and, not just for mothers)!

The button has since been removed, but that doesn't mean...

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Soulcial Media: A Perpetual Spring

Spring is here, and the world is literally transforming into newness right in front of our eyes. As I sit at my computer, appreciating the magic outside my windows, I pause and smile because it hits me – Social Media exists in a state of perpetual Spring.

Social Media is constantly...

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The Origin of Soulcial Communication

As goofy as it may seem to some, the infusion of soul into communication is nothing short of magic. Why? Because your soul is the essence of who you are - as an individual, a business, a society. To have soul-less conversations is meaningless, and yet I'd venture to say that most conversations...

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