Be Soulcial PSA Video: Is A Like Enough

 

In this installment of our #BeSoulcial PSA series, see that liking a customer's comment on social media may simply NOT be enough.

To watch more #BeSoulcial PSA videos:

Subscribe to The Soulcial Entrepreneur YouTube Channel

Featuring: Frances Leary and Shannon Shields
Video Magic: Kris Booth
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Setting SMART Goals

Once you have invested the time in dreaming big and setting overall goals to achieve business growth, now it's time to break things down into smaller pieces. Specifically we want to explore how you can set goals that will help you use online marketing strategies in order to reach your growth...

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Dreaming Bigger for Business Growth

There's a lot of hoopla out there on the Internet about how SMART goals are a hogwash, a thing of the past, way overrated.

From our perspective, that simply isn't so. Setting SMART goals can be an important tool as you strive for business growth in your organization. However, SMART goals are not...

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Celebrating Soulcial Media

Originally published in Local Connections Halifax

People throughout history have loved a good party, and monumental celebrations took place even in ancient cultures. Solstice and Harvest festivals were celebrated in Ancient China and Mesopotamia, maybe earlier, and as cultures developed so...

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Avoiding Fake News

Recent government leadership has made the term "fake news" a very well-known expression. Regardless of its recent rise to fame, the concept of fake news has been a reality for some time, or perhaps even since the first people began telling stories. The rise of social media, however, has changed...

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Defining the Boundaries of Ethical Marketing

What is Ethical Marketing?

Obviously this is something that must be defined by each independent organization. It would stand to reason that organizations that are committed to doing ethical business would extend that commitment to their marketing initiatives. Unfortunately, from where...

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Exploring the Need for Change

I recently had the opportunity to attend a public meeting for a new business space to be built in a pseudo-rural area very close to an urban space. There were two distinct sides of the room, strangely enough – the right side supporting the space and the left one opposing it. What struck me...

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Integrate Your Core Values Into Your Brand

At the foundation of every soulcial entrepreneur is the reason why you do what you do. You know what it is. Your team knows what it is (or at least they should). Your audience, however, doesn't really know why you do what you...at least not until after they've spent time getting to know you....

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Soulcial Media as a Force for Good

The commitment we make as soulcial entrepreneurs goes beyond that of business growth and extends to benefiting the people and the planet. We take this commitment seriously, and if you're here reading this post that means you do, too.

With soulcial entrepreneurship...

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Starting Your I Can Journey

From the time we are young children we are exposed to the idea that if we think we can do something, if we believe in ourselves, then we can do it.

Take The Little Engine That Could as an example. The little engine thinks he can pull the big train over the hill, he can and he does. He...

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